Shane Snow is a journalist in New York City and CCO of Contently. MS/Journalism, Columbia; Fellow, Royal Society of the Arts. Contact for speaking inquiries at http://sha.ne/ssapbspeak
My DigitalNext column at AdAge.
Quick! Name a corporate brand that does amazing content aggregation! Hmm ... wait. I can't think of any, either. Okay, let's try this: Name a brand that creates amazing original content. I can thin...
Content marketing was perhaps the biggest trend of the year in ad circles. This is an analysis of some of the most interesting campaigns.