Shane Snow

Shane Snow

I'm a journalist.

Shane Snow is a journalist in New York City and CCO of Contently. MS/Journalism, Columbia; Fellow, Royal Society of the Arts. Contact for speaking inquiries at http://sha.ne/ssapbspeak

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129
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21
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Advertising Age

Branded Content: Is It Better to Own or Sponsor?

My column in Ad Age.

Advertising Age

Let's Get Quality Time From Viewers, Not Just A Quick Share

My DigitalNext column at AdAge.

Advertising Age

In the World of Branded Content, Original Always Wins

Quick! Name a corporate brand that does amazing content aggregation! Hmm ... wait. I can't think of any, either. Okay, let's try this: Name a brand that creates amazing original content. I can thin...

Advertising Age

7 Branded Content Campaigns That Got It Right In 2012

Content marketing was perhaps the biggest trend of the year in ad circles. This is an analysis of some of the most interesting campaigns.