Shane Snow is a journalist in New York City and CCO of Contently. MS/Journalism, Columbia; Fellow, Royal Society of the Arts. Contact for speaking inquiries at http://sha.ne/ssapbspeak
Branded Content: Is It Better to Own or Sponsor?
My column in Ad Age.
Let's Get Quality Time From Viewers, Not Just A Quick Share
My DigitalNext column at AdAge.
In the World of Branded Content, Original Always Wins
Quick! Name a corporate brand that does amazing content aggregation! Hmm ... wait. I can't think of any, either. Okay, let's try this: Name a brand that creates amazing original content. I can thin...
7 Branded Content Campaigns That Got It Right In 2012
Content marketing was perhaps the biggest trend of the year in ad circles. This is an analysis of some of the most interesting campaigns.