Shane Snow

Shane Snow

I'm a journalist.

Shane Snow is a journalist in New York City and CCO of Contently. MS/Journalism, Columbia; Fellow, Royal Society of the Arts. Contact for speaking inquiries at

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How Social Media Affects Content Relevance in Search

Shane Snow is co-founder of, an “agile publishing” platform for brands-turned-publishers and freelance journalists.
Old school SEO pros cover your ears, or be prepared to adapt your craf...

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The New SEO Rules in a Content Marketing World

Five years ago, it seemed nothing was as buzzy and mysterious as SEO. Today, “content marketing” has taken over as reigning buzzphrase in marketing circles, with many SEO practitioners shifting their sales pitches to match the trend.

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How Web Video SEO is Finally Coming of Age

Though publishing videos on the web has been child's play for years now, the process of getting them to rank high in search remains enigmatic at best, frustrating at worst. The pace of video publicati...

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What it Takes to Redesign a 12 Million User Website

The men’s lifestyle publication Thrillist has rolled out a new site design. Thrillist’s design team put its...

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Why the "Dumbphone" Market Is Still Ripe for Innovation

At the recent New York Tech Meetup (a monthly event where 700+ geeks preview new technologies), some studen...

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How To Start Your Own Internet Talk Show

The accessibility of video is a big reason why Internet talk shows are trending. Though talk shows hail fro...

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Sign Up Users Even Before You Launch Your Startup

In April, “stealth” social media startup Kohort announced its...

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Inside ZocDoc's Quest to Reinvent Health Care

A 3,500 word look at the startup that's making a dent in the doctor crisis.

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The Enormous Potential of Hyperlocal Data

Do you think there's a lot of data on the Internet? Imagine how much there is in the offline world: 510 million square kilomet...

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7 Ways Journalists Can Use Foursquare

Tech-savvy journalists usually go where the crowds are, and were quick to jump on Facebook, LinkedIn, and Twitter. As Foursquare climbs toward critical mass, with over one million users, 40 million ch...

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How 3 Companies Took Content Marketing to the Next Level

Whereas five years ago your business needed to have a website in order to exist, soon your company’s survival may depend on your ability to be an effective publisher.

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6 Tips for Getting the Most out of Foursquare

We recently called Foursquare the next breakout social media hit. Here are 6 ways you can get the most out of Foursquare and see what all the fuss is about.


6 Tips For Building a High Quality Blog Following

In 2010, New York City startup, Birchbox...


The Rise of Text Messaging [INFOGRAPHIC]

Did you know that 14-17 year-old girls in the U.S. send an average of 100 texts each day? Check out this infographic for more interesting SMS stats and facts.