Shane Snow

Shane Snow

I'm a journalist.

Shane Snow is a journalist in New York City and CCO of Contently. MS/Journalism, Columbia; Fellow, Royal Society of the Arts. Contact for speaking inquiries at

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What journalists need to know about 'content marketing'

For this Op-Ed on ethics, I interviewed journalism ethicists and standards editors from places like The New York Times.


As brands start building digital newsrooms, what do they need to succeed?

Based on interviews with brands and some of the best traditional media newsrooms around.

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7 steps for building an effective community management plan

The growth of social media in newsrooms has sparked the need for community managers β€” people who are responsible for regularly in...

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How to use Urtak, a collaborative polling tool, to increase reader engagement

Urtak is not like other Q&A tools; it’s a social poll that grows as a community engages with it. The hook – and what makes Urtak different – is it lets readers ask each other questions.