Shane Snow is a journalist in New York City and CCO of Contently. MS/Journalism, Columbia; Fellow, Royal Society of the Arts. Contact for speaking inquiries at http://sha.ne/ssapbspeak
The Key To Content Marketing (And Business): Be Less Self-Centered
In a world where “every brand is a publisher,” giving away audience-focused content is cheaper, more inspiring, and better for the world than interruptive marketing. And it works better, too.When I gr...